Lightworks – This is a professional-level tool with a free version you can get just by registering. If you prefer working with something a little more visual, the other options below are good to start. If you’re not used to using command line apps, it’s going to be inscrutable and complex, not a good place to start. Now, command line utilities aren’t necessarily a good place to start. This tutorial is a pretty good overview of what it can do at a basic level. The app itself is free to download and use, it’s open source, and it has a whole bunch of different libraries and additional utilities you can add to make it work for you. You put together what is essentially a script of actions to be applied to a video, and FFmpeg goes through and performs those actions. Here are some video editing options you can consider.įFmpeg – This is a command line utility that actually is a background part of a lot of other video editing apps. You want a computer that has sufficient power to run a video editing suite. Transfer the full video to whatever desktop or laptop PC you’re using to manage video. Once you have a strong source video, you want to do a bit of editing on your own. Try to bring adequate light and, if you’re setting up your own location to shoot, use a lighter background. For example, compression tends to hurt video filmed in shadow the most dark colors are muddied and compressed more than lighter, more colorful variety. When you’re setting up to film, keep a few quirks of video compression algorithms in mind. We’re going to do our own processing prior to uploading. If you read the above guidelines, you know this is likely to be both outside of the maximum video guidelines and a larger file size than is allowable, but that’s fine. If you have the hardware, that’s fine, but having someone who knows how to operate it is, if anything, more important.Ĭreate your source video at 4K in 60 FPS. If you don’t believe me, see if you can find a local photography store or club that can lend you one for a week, to film some experiments.įrankly, having a photographer or videographer on your team will make this all a lot easier. If you have to film with your phone, I recommend at least getting a cheap tri-pod.Ī mid-range DSLR will do wonders. It’s harder to keep your video steady, you have fewer controls over the camera, and let’s face it a phone camera’s lens isn’t going to be very good. I generally don’t recommend filming on a phone if you can help it. I don’t figure many of my readers are professional video producers, though, so much as regular users simply hoping to avoid horrible video compression. If you’re a video production company, you’ve likely had better quality accessible for years. At least, operating on a casual business perspective, that’s true. It’s relatively new, so only the most modern phones and cameras are able to capture it. That said, 4K video filming isn’t necessarily easily available. To that end, I recommend at least trying to film your initial video in 4K. Even if an algorithm takes a chunk out of it, there’s only so much it can do. The larger and more high quality your initial video, the better your post-compression video will look. Video compression is an interesting monster to grapple. Don’t try to push a five minute video as a regular post, for example. Knowing the eventual destination of the video you’re uploading will help you make sure you’re making a video that fits within the minimum and maximum requirements. That’s fine, but outside the scope of this post. There’s also the livestream functions of Instagram, but those don’t allow you to upload a stand-alone video file you need to be streaming from a camera or phone of some sort. A lot of different sites cover these, so check out one of them for an up to date guide. Instagram video ads are similar to posts, but have a bit more allowable specs to make your videos look better for advertising. You can read more about IGTV video requirements here. For IGTV, the video has to be at least 720p, and the video file itself needs to be less than 650 mb in size. Large verified content creators, with approval from Instagram, are able to post videos up to an hour long. IGTV allows videos between 15 seconds and 10 minutes long. Other options include IGTV, which is Instagram’s new extended video platform. To my knowledge, these are the same requirements as using Instagram Stories for video as well. You’re allowed up to 60 seconds of video, though it can be in any resolution from 600p to 4K. You can upload a video to your feed just like you would any post, but that has the strictest requirements. There are, in fact, several different potential video destinations. Before you even begin, you need to know where your video is going to end up.
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